Human-Centric
OUR VALUE
We adopt Design Thinking Theory in our work. We emphasize observation and analysis, based on "human-centric" principle. We look into clients' pain points and audiences' favor before any creative idea; then we work close with our clients to co-create a tailor-made solution. We believe repeatedly modification can lead to a brilliant outcome.
Our Team
The Bards
Cendyman Liu
Chief Creative Officer
Design Thinking advocate graduated from the School of Journalism and Communications at the Chinese University of Hong Kong, has been working in the media industry for more than a decade. Mr Liu is not only an experienced writer in storytelling, interviews, and article write-up but also a book author. His recent works include “Folio”(《二開》), 《智識做老闆》, 《不為人世所囿──麥繼強自述》and 《創意營商──設計思維應用與實踐》. Besides, he is serving as a consultant in the Hong Kong News-expo, other charities, PR agencies and production houses.
Jonathan Sze
Film Director
TV and film production professional who has been serving in several TV stations and media cooperate for more than 10 years, experienced in various productions e.g. TV commercials, short film, MV, corporate video, documentary and online video. Mr Sze is particularly capable of commercial project, with conglomerate clients including KMB, Hoi Tin Tong, Silvercord and New World Development. His expertise also covers scriptwriting, with a track record of music short film “Thank You”, co-created with singer Nicola Tsang.