HOI TIN TONG launched Herbal Jelly Drink that allow consumer to detoxify at anytime and anywhere. Based on this unique feature, we created a series of TVC  “This is indispensable at this moment” . It delivered the message that Herbal Jelly Drink was an essential choice to serve during BBQ, football match or hot pot time; Pain Points Marketing was adopted on Social Media Marketing, we also collaborate with football fans influencers to bring out the message that Herbal Jelly was a treatment to a number of sequelae after staying up all night.