We adopt Design Thinking Theory in our work. We emphasize observation and analysis, based on "human-centric" principle. We look into clients' pain points and audiences' favor before any creative idea; then we work close with our clients to co-create a tailor-made solution. We believe repeatedly modification can lead to a brilliant outcome.
Chief Creative Officer
A graduate student in AI and Digital Media at HKBU and a Design Thinking advocate graduated from the School of Journalism and Communication at CUHK. Mr Liu has been working in the news industry for more than a decade and has worked as a reporter and editor for several newspapers, magazines, and TV stations. He later founded his digital marketing start-up, The Bards Limited, in 2019, dedicated to leveraging the power of storytelling to seek new ways for survival with win-win synergies among the news industry, marketing industry and audiences.
In leveraging his solid interviewing and storytelling skills, Mr Liu is experienced in content writing and multimedia productions. He has featured numerous stories about FinTech, social innovation, start-ups, BioTech, education, and other related sectors. Some of his featured stories are regularly published in East Week as well as the website of the Institute of Design Knowledge. Mr Liu is not only a well-experienced writer but also an author. His recent publications include 《二開》, 《不為人世所囿──麥繼強自述》, 《智識做老闆》, and 《創意營商──設計思維應用與實踐》.
In addition, he serves as a voluntary consultant in the Hong Kong News-Expo, To Dream Charity Foundation, PR agencies and production houses and is also a Guest Lecturer in digital marketing in the HKFYG Continuous Learning Centre. In recent years, he has been frequently invited by secondary schools, public organisations, the Hong Kong News-Expo, the Hong Kong Baptist University, the Hong Kong Federation of Youth Groups, the Education Bureau, and other organisations as a guest speaker to share his insights and stories on the media and marketing industry as well as his long-life experiences as a storyteller.
TV and film production professional who has been serving in several TV stations and media cooperate for more than 10 years, experienced in various productions e.g. TV commercials, short film, MV, corporate video, documentary and online video. Mr Sze is particularly capable of commercial project, with conglomerate clients including KMB, Hoi Tin Tong, Silvercord and New World Development. His expertise also covers scriptwriting, with a track record of music short film “Thank You”, co-created with singer Nicola Tsang.