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We adopt Design Thinking as our company culture, which emphasises a "human-centric" approach to co-create innovative marketing solutions and creative multimedia content with our clients. We believe our iterative and collaborative efforts can lead to brilliant outcomes.

Our Team


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Cendyman Liu

Chief Creative Officer

Mr. Liu, a distinguished Master's graduate in AI and Digital Media from HKBU and a Design Thinking advocate from the School of Journalism and Communication at CUHK, brings a wealth of experience to the table. With over a decade in the news industry as a reporter and editor for various newspapers, magazines, and TV stations, he has honed his skills as a storytellor and content curator. His entrepreneurial spirit led him to found The Bards Limited, which is dedicated to harnessing the power of storytelling for the mutual benefit of the news industry, marketing industry, and audiences.

In leveraging his solid storytelling skills, Mr. Liu is experienced in content writing and multimedia productions. He has featured numerous stories about FinTech, social innovation, start-ups, BioTech, education, and other related sectors. Mr Liu is not only a well-experienced writer but also an author. His recent publications include 《二開》, 《不為人世所囿──麥繼強自述》, 《智識做老闆》, and 《創意營商──設計思維應用與實踐》.

Mr. Liu's commitment to sharing his knowledge and expertise is evident in his roles as a voluntary consultant for the Hong Kong News-Expo, To Dream Charity Foundation, local schools, PR agencies, and production houses. He also serves as a lecturer in Digital Marketing, AI, and Social Media Marketing at tertiary institutions and the HKFYG Continuous Learning Centre. His passion for education is further demonstrated by his frequent invitations to share his insights and stories with secondary schools, public organisations, the Hong Kong News-Expo, the Hong Kong Baptist University, the Hong Kong Federation of Youth Groups, the Education Bureau, and other organisations as a guest speaker.

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Jonathan Sze

Film Director

TV and film production professional who has been serving in several TV stations and media cooperate for more than 10 years, experienced in various productions e.g. TV commercials, short film, MV, corporate video, documentary and online video. Mr Sze is particularly capable of commercial project, with conglomerate clients including KMB, Hoi Tin Tong, Silvercord and New World Development. His expertise also covers scriptwriting, with a track record of music short film “Thank You”, co-created with singer Nicola Tsang.

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